Applied Communication
The
applied communication major
was designed to
prepare students with the foundations of the discipline and the
transferrable skills to meet the demands of a dynamically new
and changing convergent communication environment. Course
work in the major develops critical competencies in leadership,
problem-solving skills, critical thinking, creativity, and a broad
range of communication skills necessary for advancement in
both employment and graduate school contexts. Students work
with an advisor to build a customized program of study to meet
their particular life goals, selecting appropriate courses from the
core curriculum and then defining specific courses to focus on a
particular area of the field.
Course requirements involve 48 semester hours, including 25
semester hours in the core requirements and 23 semester hours
in the selected concentration.
Course requirements involve 48 semester hours including:
Applied Communication requirements....................................25
COM-2050 Communication Theory.......................................... 3
COM-3840 Media Analysis........................................................ 3
(or BRDM-3611 Web Analytics......................................... 3)
................................ 3
Concentration selected from the following.............................23
Organizational Communication concentration.................. 23
Public Communication concentration. ............................... 23
*Electives............................................................................6
*Electives are chosen by the student to meet his/her specific life goals and must be
approved by the department Chair and the student’s advisor. No 1000-level courses
may apply.
Strategic Communication Concentration........................... 23
*
Strategic Communication electives. ..................................9
*Stragegic communication electives are chosen by the student to meet his or her
specific life goals and must be approved by the department Chair and the student’s
advisor. The electives may be from department approved specialization templates
or developed in consultation with the student’s advisor to meet particular goals.
Additionally, the student must justify the exclusion of communication courses that
appear to meet the life goal plan. No 1000-level courses may apply.
Applied Communication Major Curriculum Summary
Proficiency Requirements. .........................................................0–5
General Education Requirements..........................................51–59
Applied Communication Major Requirements..............................48
Electives.................................................................................21–29
Total (minimum, not including proficiency)........................... 128
A complete description of the general education requirements is found on
Suggested Four-Year Curriculum for a
Major in Applied Communication
First year:
Biological Science Elective.............................................................3.5
History Elective..................................................................................3
LIT-2XXX Literature Elective..............................................................3
Quantitative Elective..........................................................................3
Total.............................................................................................. 30.5
Second year:
COM-2050 Communication Theory...................................................3
COM-2200 Communication in Applied Contexts................................3
COM-2220 Quantitative Research.....................................................3
Physical Science Elective...............................................................3.5
Social Science/Global Awareness Elective........................................3
Applied Communication Concentration..............................................8
Total.............................................................................................. 32.5
Third year:
COM-3840 Media Analysis.................................................................3
(or BRDM-3611 Web Analytics......................................................3)
Applied Communication Concentration..............................................9
Electives........................................................................................... 10
Total................................................................................................. 33
Fourth year:
Humanities Elective. ..........................................................................3
Applied Communication Concentration..............................................6
Electives........................................................................................... 19
Total................................................................................................. 32
Page
69
2014–15 Undergraduate Academic Catalog
Department of Communication
Applied Communication
