Marketing
The
marketing major
falls under the Bachelor of Arts degree
and prepares students for career opportunities in advertising,
marketing management, marketing research, and sales with
retailers, manufacturers, financial institutions, and nonprofit
organizations.
Course requirements involve 63 semester hours including:
Marketing electives selected from the following: .........................12
*Capstone Course
Required Cognate........................................................................3
(Satisfies quantitative requirement for general education core.)
Marketing Major Curriculum Summary
Proficiency Requirements. .........................................................0–5
General Education Requirements..........................................48–56
Marketing Major Requirements....................................................63
Required Cognate..........................................................................3
Electives................................................................................... 6–14
Total (minimum, not including proficiency)........................... 128
A complete description of the general education requirements is found on page 24.
Suggested Four-Year Curriculum for a
Major in Marketing
First year:
Physical Science Elective...............................................................3.5
Total................................................................................................. 31
Second year:
...............................................3
LIT-2XXX Literature Elective..............................................................3
Total................................................................................................. 32
Third year:
Marketing Electives............................................................................6
Social Science Elective......................................................................3
Total................................................................................................. 34
Fourth year:
Marketing Electives............................................................................6
Humanities Elective. ..........................................................................3
Electives........................................................................................... 14
Total................................................................................................. 31
Page
63
2014–15 Undergraduate Academic Catalog
School of Business Administration
Marketing
