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JOUR-4550 Practicum in Public Relations
–Sp
1 hour
Development of public relations campaigns and products,
such as brochures, videos, news releases, press kits, and feature
stories either individually or as a member of a team under the
supervision of a faculty mentor.
Prerequisite: JOUR-3500 Public
Relations Principles and Writing; or by permission of instructor.
JOUR-4600 Magazine Writing
–Fa
3 hours
This course covers the techniques of writing in-depth articles
for mass circulation and specialized magazines. Students will
learn the process of writing and submitting feature articles as well
as analysis of markets for freelance magazine articles. Students
will prepare and submit professional quality manuscripts for
publication.
Prerequisite: JOUR-3320 Advanced Newswriting and
Reporting for Print.
JOUR-4610 Photojournalism
–Sp
3 hours
This course focuses on the techniques and aesthetics of
reporting the news as a photojournalist. It emphasizes recognition,
development and creation of news photographs and the skills
of the photo editor. As part of this course, students will gain
experience in shooting, developing, printing, and editing the
images for a variety of news media. The course will emphasize
how public relations and journalism professionals can use
photographs for publication in traditional media, websites,
company brochures, and digital slide-show presentations.
Prerequisites: JOUR-3420 Editing and Design, or by permission
of instructor.
(Fee: $50)
JOUR-4620 Investigative Reporting
–Fa
3 hours
This course provides students with the tools and techniques to
conduct contemporary in-depth reporting. The content is aimed at
developing professional excellence in serving the public interest by
acting as a watchdog on government, business, education, health,
environment, safety, and other institutions. Students will develop
strategies for gathering and analyzing information, and developing
background and through the written assignments gain competence
in the different narration techniques used in in-depth newswriting
and reporting.
Prerequisites: JOUR-3310 Advanced Newswriting
and Reporting for Broadcasting; JOUR-3320 Advanced
Newswriting and Reporting for Print.
(odd years) (Fee: $50)
JOUR-4650
3 hours
Designing Solutions for New Audiences
–Sp
Because of the ongoing changes in the communication system,
media companies and businesses are in constant reinvention
of the ways in which they meet the needs of their audiences by
innovations in programming, products and services. In this course
students will be presented with a current problem in the use of
new and emerging media to connect a client with its audience.
Teams will then design a solution to meet the needs of both client
and audience. Crosslisted with BRDM.
Prerequisite: JOUR/BRDM-
3650 Networked Audience.
JOUR-4810 Special Topics in Journalism
–Fa
3 hours
Available to advanced students who desire in-depth study of
special areas of journalism. Topics of current interest in the field of
journalism will be offered to cover in-depth areas of specialization.
Topics may include photojournalism, sports journalism,
international news, news and religion, news media management,
magazine, editing, opinion writing, and business and financial
reporting.
Prequisities: JOUR-3310 Advanced Newswriting and
Reporting for Broadcasting; JOUR-3320 Advanced Newswriting
and Reporting for Print; or permission of instructor.
(even years)
(Fee: $50)
JOUR-3550
3 hours
Advanced Public Relations Writing
–Sp
Building on the basics of public relations principles and writing,
this course provides the opportunity to focus on particular
writing techniques employed in specialized public relations
contexts. This includes writing for internal publics in the form
of reports, proposals, backgrounders, and position papers. In
addition, students will learn to write for external publics in print,
broadcasting, and online media contexts, developing proficiency
in presentational and speech communication, news, feature
and advertising copy.
Prerequisite: JOUR-3500 Public Relations
Principles and Writing.
JOUR-3600 Computer-Assisted Reporting
–Fa
3 hours
This course teaches students the basic skills needed to use
a computer to collect and analyze data necessary to write news
stories. Students will learn how to gather background information,
mine databases, analyze public records, study political and
demographic trends with information system mapping, and
conduct interviews by email.
Prerequisites: JOUR-3310 Advanced
Newswriting and Reporting for Broadcasting; or JOUR-3320
Advanced Newswriting and Reporting for Print.
(even years) (Fee:
$50)
JOUR-3605
3 hours
Writing and Design for Web and Mobile Media
–Sp
The purpose of this course is to introduce students to the
special design and writing necessary for emerging new media,
including the web, mobile media, and social networking sites and
services. Crosslisted with BRDM.
JOUR-3650 Networked Audience
–Fa
3 hours
What is happening to the audience for media content and
how is that likely to change over the next five years? That is the
question that this course seeks to answer. Students will develop
a framework for understanding the audience by looking at the
intersection of a wide variety of factors that shape the media
environment. The students will then project current trends to
anticipate where the audience will be in the next five years.
Crosslisted as BRDM
. (Fee:$10)
JOUR-3900 Practicum in Journalism
–Fa, Sp
1 hour
Development of news stories for transmission to print,
broadcasting and online media outlets within the University
(Cedars, In the Loop, Resound Radio, Cedars Online) either
individually or as a member of a team under the supervision of
a faculty mentor. The practicum is organized in a news agency
format with a rotating editorial board.
Prerequisites: JOUR-3310
Advanced Newswriting and Reporting for Broadcasting; JOUR-
3320 Advanced Newswriting and Reporting for Print.
JOUR-4350
2 hours
Advanced Television News Production
–Fa
Focuses on the studio production of television news programs,
anchoring, and meeting broadcast news deadlines. Provides
advanced techniques in reporting and field production, including
live news reports and investigative reporting.
Prerequisite: JOUR-
3350 Television News Production.
(Fee: $50)
JOUR-4420 Feature Writing
–Sp
3 hours
Students will learn a variety of different forms of hard and soft
feature writing styles. These will include personality profiles, trend
stories, human interest stories, backgrounders, and in-depth
stories. Exercises developing a narrative style of writing will be
an important component of this course.
Prerequisite: JOUR-3320
Advanced Newswriting and Reporting for Print.
(Fee: $50)
JOUR-4500 Public Relation Campaigns
–Sp
3 hours
Uses case studies to examine the role of public relations in
organizational communication campaigns. Incorporates a problem-
solving approach that enables students to apply various public
relations techniques to real-world situations.
Prerequisite: JOUR-
3550 Advanced Public Relations Writing.
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2015–16 Undergraduate Academic Catalog
Course Descriptions
JOUR-3550 – JOUR-4810