2015-16 Undergraduate Academic Catalog

219 / 301

BRDM-3410 Broadcasting and Media Sales–Fa 3 hours
The course focuses on developing an understanding of
the theory and practice of the sale of advertising for a variety
of electronic media. Students will study and apply client and
product research, advertising strategies, sales technique, and
presentational methods. Sales executives work with the class to
develop the knowledge and skills described above and to help
them select and work with a media client to develop an advertising
campaign. Prerequisite:
BRDM-3420 3 hours
Broadcasting and Media Management–Sp
This course is designed to acquaint the student with the
concerns facing the management of a media company including
legal requirements of the FCC, personnel management,
implementation of programming, and station acquisition.
Prerequisite:
(Fee:$45)
BRDM-3605 3 hours
Writing and Design for Web and Mobile Media–Sp
The purpose of this course is to introduce students to the
special design and writing necessary for emerging new media,
including the web, mobile media, and social networking sites and
services. Crosslisted with JOUR.
BRDM-3611 Web Analytics–Fa 3 hours
The study of methods for gathering and interpreting Web
tracking and usage data. The approach taken is a consumer-
centric strategic analysis called Key Insights Analysis which has
as its goal delivery of actionable insights and matrices for website
developers. (Fee: $15)
BRDM-3620 Digital Compression and Streaming–Fa 3 hours
The course deals with the preparation and delivery of digital
media files. Topics include digital media file formats, methods for
compression of audio and video files and methods of streaming
digital media files over the Internet via Web sites. Prerequisite:
BRDM-1120 Audio Technical Training; BRDM 2110 Video Technical
Training. (Fee: $45)
BRDM-3630 Principles of Computer Animation–Sp 3 hours
Application of the principles of traditional cell-based animation
to computer animation, as well as the effective use of animation
for communication.
BRDM-3650 Networked Audience–Fa 3 hours
Students will develop a framework for understanding the
audience by looking at the intersection of a wide variety of factors
that shape the media environment. The students will then project
current trends to anticipate where the audience will be in the next
five years. Crosslisted with JOUR. Prerequisite: Junior or senior
status.(Fee: $10)
BRDM-3720 Audio Production Practicum–Fa, Sp 1 hour
The practicum is designed to place the student in a variety
of professional settings on and off campus, with the purpose of
allowing the student to practice audio skills acquired in earlier
courses. The course is repeatable for a total of two hours.
Prerequisites: BRDM-1110 Introduction to Broadcasting and
Digital Media; BRDM-1120 Audio Technical Training.(Fee: $45)
BRDM-3731 Video Production Practicum–Fa, Sp 1 hour
Production on a video crew in large auditorium production as
assigned by the instructor. The course is repeatable for a total of
six hours. (Fee: $45)
BRDM-3733 Sports Production Practicum–Fa, Sp 1 hour
Production on a video crew in sports production as assigned
by the instructor. The course is repeatable for a total of six hours.
(Fee: $45)
BRDM-3734 Film Practicum–Fa, Sp 1 hours
Production on a digital film crew as assigned by the instructor.
BRDM-3741 Sales and Management Practicum –Fa, Sp 1 hour
The practicum is designed to place the student in a variety
of professional settings on and off campus, with the purpose
of allowing the student to observe and practice sales and
management skills acquired in earlier courses. The course is
repeatable for a total of three hours. Prerequisites: BRDM-3410
Electronic Media Sales; BRDM-3420 Broadcasting and Media
Management; junior or senior status; permission of the instructor.
BRDM-3761 Interactive Media Practicum–Fa, Sp 1 hour
The student will develop an interactive medium product, such
as a webpage or as a member of a production team under the
supervision of a faculty mentor. Repeatable for a total of 2 credit
hours. Prerequisite: BRDM/JOUR-3605 Writing and Design for
Web and Mobile Media. (Fee: $45)
BRDM-3765 Animation Practicum–Fa 1 hour
The student will develop an animation project individually or
with a team, working under the supervision of a faculty mentor.
Repeatable for a total of 2 credit hours. Prerequisites: BRDM-3630
Principles of Computer Animation; permission of faculty mentor.
(Fee: $25)
BRDM-4110 Electronic Media Law and Regulation–Fa 3 hours
A study of the legal protections and requirements placed upon
the electronic media. Emphasis is placed upon court decisions
that help to define First Amendment freedoms for those in the
media, as well as regulations placed upon the electronic media.
BRDM-4155 Image and Word in a Visual Culture–Fa 3 hours
An inquiry into the tension between image and word in
Jewish and Christian thought and the implications for Christians
living in a visual culture. Traces this tension through the art of
Judaism and the Medieval church, the iconoclastic controversies
of early Byzantium and the English Civil Wars, and recent and
contemporary religious thinkers. Crosslisted as HON-4155.
BRDM-4310 3 hours
Advanced Cinematography and Lighting–Sp
Taught from the director’s perspective, each student will lean
advanced digital film production techniques including camera
movement, lighting techniques, and non-linear editing advanced
use of effects and color correction. Prerequisite: BRDM-2110
Video Technical Training; BRDM-3310 Digital Film Production.
(Fee: $45)
BRDM-4410 Media Marketing and Promotions–Fa 3 hours
This course will explore issues involved in managing a firm’s
promotional operations, including advertising, sales promotion,
personal selling, public relations, institutional promotion, and
publicity. Promotional strategy, objective setting, communication
models and listener/viewer response, competitive positioning,
legal issues, media strategy, planning and design, and
measurement of promotion effectiveness are also studied.
Prerequisites: BRDM-1110 Introduction to Broadcasting and
Digital Media, and BRDM-3420 Broadcasting and Media
Management
BRDM-4650 3 hours
Designing Solutions for New Audiences–Sp
Because of the ongoing changes in the communication system,
media companies and businesses are in constant reinvention
of the ways in which they meet the needs of their audiences by
innovations in programming, products and services. In this course
students will be presented with a current problem in the use of
new and emerging media to connect a client with its audience.
Teams will then design a solution to meet the needs of both client
and audience. Crosslisted with JOUR. Prerequisite: BRDM/JOUR-
3650 Networked Audience.
BRDM-4700 Special Topics in Electronic Media–Fa, Sp 3 hours
Available to advanced students who desire intense study in
special areas of electronic media. Prerequisites: junior or senior
status as an broadcasting and digital media major; permission of
the faculty mentor.
Page 215 2015–16 Undergraduate Academic Catalog
Course Descriptions BRDM-3410 – BRDM-4700