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Applied Communication
The
applied communication major
was designed to
prepare students with the foundations of the discipline and the
transferrable skills to meet the demands of a dynamically new
and changing convergent communication environment. Course
work in the major develops critical competencies in leadership,
problem-solving skills, critical thinking, creativity, and a broad
range of communication skills necessary for advancement in
both employment and graduate school contexts. Students work
with an advisor to build a customized program of study to meet
their particular life goals, selecting appropriate courses from the
core curriculum and then defining specific courses to focus on a
particular area of the field.
Course requirements involve 48 semester hours, including 25
semester hours in the core requirements and 23 semester hours
in the selected concentration.
Course requirements involve 48 semester hours including:
Applied Communication requirements....................................25
COM-1150 Communication Seminar......................................... 1 COM-2050 Communication Theory.......................................... 3 (or COM-2320 Theories of Mass Media........................... 3) COM-2200 Communication in Applied Contexts....................... 3 (or COM-3120 Argumentation. ......................................... 3) COM-2220 Quantitative Research............................................ 3 (or COM-2225 Qualitative Research................................ 3) COM-2330 Writing for Communication Professions.................. 3 COM-3100 Advanced Public Speaking..................................... 3 COM-3240 Interpersonal Communication................................. 2 COM-3840 Media Analysis........................................................ 3(or
BRDM-3611 Web Analytics......................................... 3)
COM-4850 Senior Seminar....................................................... 1 BRDM-4155 Image and Word in a Visual Culture..................... 3 (or COM-3710 Narrative and Cultural Literacy................. 3)Concentration selected from the following.............................23
Organizational Communication concentration.................. 23
COM-3230 Organizational Communication........................3 COM-3250 Interviewing......................................................3 COM-3260 Organizational Negotiation...............................3 COM-3330 Organizational Training. ...................................2 COM-4060 Organizational Leadership...............................3 COM-4950 Applied Capstone.............................................3 MGMT-3500 Principles of Organization and Management.3 MGMT-3530 Human Resources Management...................3 (or COM-3350 Event Planning...................................... 3) (or COM-3550 Advocacy Communication..................... 3)Public Communication concentration. ............................... 23
COM-2000 Persuasive Theory...........................................3 COM-3810 Speechwriting for the Professional...................3 COM-4110 History of Public Address..................................3 COM-4120 Contemporary Rhetoric....................................3 COM-4610 Communication Ethics.....................................2 COM-4950 Applied Capstone.............................................3*Electives............................................................................6
*Electives are chosen by the student to meet his/her specific life goals and must be
approved by the department Chair and the student’s advisor. No 1000-level courses
may apply.
Strategic Communication Concentration........................... 23
COM-2520 Virtual Communication.....................................3 COM-3350 Event Planning.................................................3 (or COM-3550 Advocacy Communication..................... 3) COM-4060 Organizational Leadership...............................3 COM-4610 Communication Ethics.....................................2 COM-4950 Applied Capstone.............................................3*
Strategic Communication electives. ..................................9
*Strategic communication electives are chosen by the student to meet his or her
specific life goals and must be approved by the department Chair and the student’s
advisor. The electives may be from department approved specialization templates
or developed in consultation with the student’s advisor to meet particular goals.
Additionally, the student must justify the exclusion of communication courses that
appear to meet the life goal plan. No 1000-level courses may apply.
Applied Communication Major Curriculum Summary
Proficiency Requirements. .........................................................0–5
General Education Requirements..........................................51–59
Applied Communication Major Requirements..............................48
Electives.................................................................................21–29
Total (minimum, not including proficiency)........................... 128
A complete description of the general education requirements is found on
page 24.Suggested Four-Year Curriculum for a
Major in Applied Communication
First year:
BTGE-1720 Spiritual Formation.........................................................3 COM-1150 Communication Seminar..................................................1 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 PEF-1990 Physical Activity and the Christian Life..............................2Biological Science Elective.............................................................3.5
History Elective..................................................................................3
LIT-2XXX Literature Elective..............................................................3
Quantitative Elective..........................................................................3
Total.............................................................................................. 30.5
Second year:
BTGE-2730 Old Testament Literature................................................3 BTGE-2740 New Testament Literature...............................................3 COM-2050 Communication Theory...................................................3 (or COM-2320 Theories of Mass Media........................................3) COM-2200 Communication in Applied Contexts................................3 (or COM-3120 Argumentation.......................................................3) COM-2220 Quantitative Research.....................................................3 (or COM-2225 Qualitative Research.............................................3) COM-2330 Writing for Communication Professions...........................3Physical Science Elective...............................................................3.5
Social Science/Global Awareness Elective........................................3
Applied Communication Concentration..............................................8
Total.............................................................................................. 32.5
Third year:
BTGE-3755 Theology I......................................................................3 BTGE-3765 Theology II. ....................................................................3 COM-3240 Interpersonal Communication..........................................2 COM-3840 Media Analysis.................................................................3(or
BRDM-3611 Web Analytics......................................................3) BRDM-4155 Image and Word in a Visual Culture..............................3 (or COM-3710 Narrative and Cultural Literacy..............................3)Applied Communication Concentration..............................................9
Electives........................................................................................... 10
Total................................................................................................. 33
Fourth year:
COM-4850 Senior Seminar................................................................1 COM-3100 Advanced Public Speaking..............................................3Humanities Elective. ..........................................................................3
Applied Communication Concentration..............................................6
Electives........................................................................................... 19
Total................................................................................................. 32
Page
72
2015–16 Undergraduate Academic Catalog
Department of Communication
Applied Communication