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Suggested Three-Year Curriculum for a
Major in Marketing
Fall Year 1:
ACCT-2110 Principles of Accounting I................................................3 BTGE-1725 The Bible and the Gospel...............................................3 BUS-1000 The Business Profession..................................................2 ECON-2330 Microeconomics. ...........................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3Total................................................................................................. 17
Spring Year 1
ACCT-2120 Principles of Accounting II...............................................3 BTGE-2730 Old Testament Literature................................................3 COM-1100 Fundamentals of Speech.................................................3 ITM-1500 Information Technology for Business.................................2 ITM-1510 Software Tools for Business...............................................2 MRKT-3600 Principles of Marketing...................................................3Total................................................................................................. 16
Summer Year 1
BTGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 GSS-1100 Politics and American Culture...........................................3Physical Science Elective...............................................................3.5
Elective. .............................................................................................3
Total.............................................................................................. 15.5
Fall Year 2:
ECON-2340 Macroeconomics...........................................................3 MRKT-3650 Consumer Behavior.......................................................3 MGMT-3500 Principles of Organization and Management.................3PEF-1990 Physical Activity and the Christian Life..............................2
MRKT Electives. ................................................................................3
Electives.............................................................................................3
Total................................................................................................. 17
Spring Year 2.
BTGE-3755 Theology I......................................................................3BUS-2180 Business Law...................................................................3
BUS-3000 The Business Experience.................................................1 FIN-3710 Principles of Finance..........................................................3 MRKT-3630 Marketing Research.......................................................3 MRKT Electives. ................................................................................3Total................................................................................................. 16
Summer Year 2.
BTGE-3765 Theology II. ....................................................................3 HUM-1400 Introduction to the Humanities.........................................3Biology Elective...............................................................................3.5
Humanities Elective. ..........................................................................3
Electives.............................................................................................3
Total.............................................................................................. 15.5
Fall Year 3.
BUS-3910 International Business......................................................3 BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Strategic Management..................................................3 MRKT-3XXX MRKT Elective..............................................................3LIT-2XXX Literature Elective..............................................................3
Elective. .............................................................................................1
Total................................................................................................. 15
Spring Year 3:
MRKT-4610 Marketing Strategy.........................................................3 MRKT-3XXX/4XXX MRKT Elective....................................................3History Elective..................................................................................3
Social Sciences Elective....................................................................3
Electives.............................................................................................3
Total................................................................................................. 15
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74
2017–18 Undergraduate Academic Catalog
School of Business Administration
Marketing