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MRKT-4620 International Marketing

–Fa

3 hours

The challenges of discovering and pursuing opportunities

for effectively marketing goods and/or services globally are

immense. This course involves an intensive investigation of the

environmental factors (economic, financial, cultural, political and

legal) that must be thoroughly understood and factored into the

development of global marketing strategies.

Prerequisite: MRKT-

3600 Principles of Marketing.

Sport Management (SMGT)

SMGT-1000 Sport Management Practicum

–Fa, Sp

1 hour

An on-campus sport management opportunity for students

in the sport management major to be involved in a variety of

activities compatible with athletic and recreational sporting

events and experiences. A minimum of 30 hours is required for

each practicum.

Prerequisites: SMGT-1350 Introduction to Sport

Management; departmental approval.

Credit/no credit.

SMGT-1350 Introduction to Sport Management

–Fa

3 hours

This course is designed to introduce the student to the dynamic

nature of sport management and the potential for successful and

satisfying career opportunities.

SMGT-2100 Sport in Society

–Sp

3 hours

The purpose of this course is to expand the student’s

understanding of sport by investigating how sport and society

interact. The relationship of sport to social variables, institutions,

and social issues/problems will be examined.

Prerequisite: SMGT-

1350 Introduction to Sport Management.

SMGT-2500

3 hours

Organizational Behavior in Sport

–Fa, Sp

This course will help students define and understand

the concepts of management and leadership within sport

organizations. There will be a focus upon the various skills,

roles, and functions of sport managers. This course places sport

organizations in the context of their environment and emphasizes

the manager’s role in adapting and reacting to changes in the

environment.

Prerequisites: SMGT-1350 Introduction to Sport

Management.

SMGT-2910

1 hour

Campus Sport Management Practicum

–Fa, Sp

This practicum provides the sport management major the

opportunity to assist faculty members or staff on the Cedarville

University campus with their sport management responsibilities

for a required minimum of 30 hours total.

Prerequisite: Sophomore

status or permission of the instructor.

SMGT-2920

1 hour

Recreation Management Practicum

–Fa, Sp

This practicum provides the sport management major the

opportunity to assist a recreation management employee/

volunteer with their responsibilities for a required minimum of 30

hours total.

Prerequisite: Sophomore status or permission of the

instructor.

(Fee $30)

SMGT-3180 Legal Issues in the Sport Industry

–Sp

3 hours

This course will focus on the three major areas of law that have

a direct impact on the management of sport: tort liability and risk

management, contract law, and constitutional law.

Prerequisite:

Junior status.

SMGT-3200 Facility Design and Management

–Fa

3 hours

This course includes planning and designing areas and

facilities in sports and utilization of those facilities for sporting

events. Topics will include maintenance, supervision, scheduling,

planning, renovation, etc.

Prerequisite: Junior status or permission

of the instructor.

(Fee $35)

SMGT-3300 Event Planning and Production

–Sp

3 hours

This course includes the process of planning for and organizing

an event in sport. Organizing a plan for an event would include

financial planning, risk management, scheduling, facility use,

communication, promotions, registration, etc.

Prerequisite: Junior

status or permission of the instructor.

SMGT-3880

1–3 hours

Special Topics in Sport Management

–Su

This course will be a means of exposing students to current

issues and trends in the sport industry.

SMGT-4100

3 hours

Sponsorship and Promotion in the Sport Industry

–Fa

This course builds upon basic principles of marketing by

applying promotional and sponsorship activities to the sport and

fitness industry. Areas of application include professional sport,

intercollegiate sport, olympic sport, interscholastic sport, fitness

clubs and resorts..

Prerequisite: Senior status or permission of the

instructor.

(Fee: $65)

SMGT-4200 Financing Sport Operations

–Fa

3 hours

This course provides the student with an overview of the

financial aspects of the sport industry.

SMGT-4850

1–3 hours

Independent Study in Sport Management

–Fa, Sp

Independent study in the area of sport management by

students pursuing the sport management major.

Departmental

approval is required.

SMGT-4910 Athletic Administration Practicum

–Fa, Sp

1 hour

This practicum provides the sport management major the

opportunity to assist a local athletic administrator with their

responsibilities for a required minimum of 30 hours total.

Prerequisites: SMGT-3200 Facility Design and Management;

SMGT-3300 Event Planning and Production.

SMGT-4990

9–12 hours

Internship in Sport Management

–Fa, Sp

This is an actual work experience in a sport management

setting for a minimum of 40 hours per week for a minimum of

twelve weeks. Capstone course for sport management major.

Departmental approval is required.

Credit/no credit. (Fee: $35)

Department of Communication

Course Descriptions

Broadcasting and Digital Media (BRDM)

BRDM-1110 Introduction to Broadcasting

and Digital Media

–Fa

3 hours

A survey of electronic media, including history and

development, types, audience research, regulations, and

globalization.

BRDM-1120 Audio Technical Training

–Fa, Sp

3 hours

Students receive instruction and training in the operation of

software and hardware used in audio media. The course focuses

on gaining knowledge and experience with Pro Tools software

and audio hardware including microphones, control surfaces and

interfaces, signal processors, audio monitors, etc. Students in the

course will use these tools to produce several audio projects. (Fee:

$45)

BRDM-1210 Media Performance

–Sp

3 hours

Examines announcing for a variety of applications including:

commercial, audio book, interviewing, news, sports, and music

radio. The emphasis is on the application of key principles

through assignments that focus on use of the voice as a tool for

communication of ideas on a one-to-one basis. (Fee: $45 )

BRDM-2110 Video Technical Training

–Sp

3 hours

This course provides hands-on training with all video production

equipment, including cameras, lighting, sound, and editing. The

student will learn basic television skills and technical terms. (Fee:

$45)

Page

213

2015–16 Undergraduate Academic Catalog

Course Descriptions

MRKT-4620 – BRDM-2110