2016-17 Undergraduate Academic Catalog

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MGMT-4520 Supply Chain Management–Fa 3 hours
Introduces students to key concepts in supply chain design,
planning, and operations. Typical content includes the supply chain
strategic environment, designing appropriate networks, forecasting
demand and supply, planning and managing inventories, sourcing
and transporting products, supply chain coordination, and the
impact of technology on supply chain management. Course
methodology emphasizes application of concepts through case
study, plant tours, and presentations. Prerequisites: BUS-2150
Statistics for Business; MGMT-3520 Production and Operations
Management. (Fee: $50)
MGMT-4530 Industrial Relations Management–Fa 3 hours
The interplay between market forces and institutional rules that
determine the employment relationship. Labor history, the effects
of changing public policies, trade unions, and collective bargaining
are viewed from various international perspectives. Prerequisites:
MGMT-3500 Principles of Organization and Management.
MGMT-4540 Service Operations Management–Fa 3 hours
An introduction to the concepts, methodologies, and
applications in service operations. Designed to develop problem-
solving and decision-making skills to apply in service firms.
Students will also learn to develop “lean” thinking necessary to
create value for customers in the service sectors. Prerequisites
ACCT-2120 Principles of Accounting II, BUS-2150 Statistics
for Business, MGMT-3500 Principles of Organization and
Management.(Fee: $25) (odd years)
MGMT-4550 Applied Leadership–Fa, Sp 3 hours
This is an advanced course about managing people and
organizations in the 21st century. It is intended for seniors who
will soon face the challenge of leadership and influence in the
workplace, in business and other disciplines. This course will
integrate and apply what students need to meet the leadership
challenge. Prerequisite: MGMT-3500 Principles of Organizational
Management; or permission of instructor.
MGMT-4560 3 hours
Organizational Change and Development–Sp
This course focuses on the theories, concepts, processes,
and tools of leading successful organizational change, as
changes involve sensitivity to issues that arise at the individual,
interpersonal, and institutional levels as well as building the
organization’s capacity to both adapt to change and generate
innovation. Prerequisite: MGMT-3500 Principles of Organization
and Management or permission of instructor.
MGMT-4570 Lean Operations Management–Sp 3 hours
This course expands on critical topics in the field of operations
management, including the operations management strategy and
tools and contemporary topics such as “Lean” techniques, value-
stream mapping, and Fundamentals of Six Sigma. Prerequisite:
MGMT-3520 Production and Operations Management; or
MGMT-4540 Service Operations Management; or permission of
instructor. (Fee: $50)
Marketing (MRKT)
MRKT-3600 Principles of Marketing–Fa, Sp 3 hours
This course examines the marketing processes of businesses
and other types of organizations from an analytical perspective.
Special attention is placed on the marketing environment and
the needs and behaviors of market segments as key drivers of
marketing planning for positioning, product, pricing, distribution,
and communication strategies and tactics. Prerequisite: junior
status or permission of instructor.
MRKT-3610 Sales/Sales Management Systems–Sp 3 hours
Principles employed in the development, administration, and
strategy of a sales force. Professional selling from a Christian
perspective along with training, managing, compensating, and
motivating a sales force. Prerequisites: MGMT-3500 Principles
of Organization and Management; MRKT-3600 Principles of
Marketing.
MRKT-3630 Marketing Research–Sp 3 hours
This course examines marketing research methods to
understand how they generate different types of information
relevant to the identification and solution of problems in marketing.
Students will complete a research project that will teach them
how to formulate marketing problems, design relevant studies,
collect and analyze data, draw appropriate conclusions, and
make recommendations that lead to sound marketing actions.
Prerequisite: BUS-2150 Statistics for Business; MRKT-3600
Principles of Marketing; MRKT-3650 Consumer Behavior.
MRKT-3650 Consumer Behavior–Fa 3 hours
This course examines behavioral concepts and theories from
psychology, sociology, anthropology, and economics. Primary
focus is on identifying and/or creating consumer behavior models
that inform marketing research and produce insights that guide
appropriate marketing decision making and strategy development.
Prerequisite: MRKT-3600 Principles of Marketing.
MRKT-3660 Integrated Marketing Communications–Fa 3 hours
This course represents the various ways in which an
organization “voices” appropriate messages in response to the
needs of the market. This course prepares students to create,
implement, and assess effective communication strategies that
coordinate traditional communication tools (advertising, sales,
public relations, publicity, sales promotion, packaging) with more
contemporary tools (electronic and social media) to accomplish
specific communications and marketing objectives. Prerequisite:
MRKT-3600 Principles of Marketing.
MRKT-3670 Business-to-Business Marketing–Fa 3 hours
Business-to-Business Marketing represents a much larger
sector of economy and a greater number of jobs than consumer
marketing. This course prepares students to effectively manage
the unique strategic challenges of marketing goods and services
to businesses, governments, and institutions. Prerequisite: MRKT-
3600 Principles of Marketing.
MRKT-3680 Nonprofit Marketing–Sp 3 hours
Designed to acquaint the student with skills, abilities, and
attitudes necessary to effectively implement marketing practice
in nonprofit organizations. Prerequisite: MRKT-3600 Principles of
Marketing or permission of instructor.
MRKT-3690 Services Marketing–Sp 3 hours
The vast majority of the global economy is based on service
organizations that perform tasks on behalf of their customers. As
compared to physical goods, services are uniquely challenging
to market because the product 1) is largely intangible, 2) varies
more in quality, 3) often involves customers in the production
process, and 4) cannot be inventoried for future sale. This class is
designed to help students prepare to meet those challenges in the
marketplace. Prerequisites: MRKT-3600 Principles of Marketing
Page 216 2016–17 Undergraduate Academic Catalog
Course Descriptions MGMT-4520 – MRKT-3690
BUSINESS ADMINISTRATION