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MRKT-4610 Marketing Strategy
–Sp
3 hours
This is the culminating course for marketing majors. Its
purpose is to build on what has been learned in prior marketing
and business course work in order to form a comprehensive
and integrated perspective of strategic marketing management.
Students will apply their knowledge in broad-based contexts in
order to deepen their ability to develop cohesive and effective
strategic and tactical marketing plans. Must be taken at Cedarville
University; transfer or transient credit for this course will generally
not be accepted.
Prerequisites: senior status; twelve hours
of marketing including MRKT-3600 Principles of Marketing,
MRKT3630 Marketing Research, and MRKT-3650 Consumer
Behavior.
MRKT-4620 International Marketing
–Fa
3 hours
The challenges of discovering and pursuing opportunities
for effectively marketing goods and/or services globally are
immense. This course involves an intensive investigation of the
environmental factors (economic, financial, cultural, political and
legal) that must be thoroughly understood and factored into the
development of global marketing strategies.
Prerequisite: MRKT-
3600 Principles of Marketing.
Sport Management (SMGT)
SMGT-1000 Sport Management Practicum
–Fa, Sp
1 hour
An on-campus sport management opportunity for students
in the sport management major to be involved in a variety of
activities compatible with athletic and recreational sporting
events and experiences. A minimum of 30 hours is required for
each practicum.
Prerequisites: SMGT-1350 Introduction to Sport
Management; departmental approval.
Credit/no credit.
SMGT-1350 Introduction to Sport Management
–Fa
3 hours
This course is designed to introduce the student to the dynamic
nature of sport management and the potential for successful and
satisfying career opportunities.
SMGT-2100 Sport in Society
–Sp
3 hours
The purpose of this course is to expand the student’s
understanding of sport by investigating how sport and society
interact. The relationship of sport to social variables, institutions,
and social issues/problems will be examined.
Prerequisite: SMGT-
1350 Introduction to Sport Management.
SMGT-2500
3 hours
Organizational Behavior in Sport
–Fa, Sp
This course will help students define and understand
the concepts of management and leadership within sport
organizations. There will be a focus upon the various skills,
roles, and functions of sport managers. This course places sport
organizations in the context of their environment and emphasizes
the manager’s role in adapting and reacting to changes in the
environment.
Prerequisites: SMGT-1350 Introduction to Sport
Management.
SMGT-2910
1 hour
Campus Sport Management Practicum
–Fa, Sp
This practicum provides the sport management major the
opportunity to assist faculty members or staff on the Cedarville
University campus with their sport management responsibilities
for a required minimum of 30 hours total.
Prerequisite: Sophomore
status or permission of the instructor.
SMGT-2920
1 hour
Recreation Management Practicum
–Fa, Sp
This practicum provides the sport management major the
opportunity to assist a recreation management employee/
volunteer with their responsibilities for a required minimum of 30
hours total.
Prerequisite: Sophomore status or permission of the
instructor.
SMGT-3180 Legal Issues in the Sport Industry
–Sp
3 hours
This course will focus on the three major areas of law that have
a direct impact on the management of sport: tort liability and risk
management, contract law, and constitutional law.
Prerequisite:
Junior status.
SMGT-3200 Facility Design and Management
–Fa
3 hours
This course includes planning and designing areas and
facilities in sports and utilization of those facilities for sporting
events. Topics will include maintenance, supervision, scheduling,
planning, renovation, etc.
Prerequisite: Junior status or permission
of the instructor.
(Fee $35)
SMGT-3300 Event Planning and Production
–Sp
3 hours
This course includes the process of planning for and organizing
an event in sport. Organizing a plan for an event would include
financial planning, risk management, scheduling, facility use,
communication, promotions, registration, etc.
Prerequisite: Junior
status or permission of the instructor.
SMGT-3880
1–3 hours
Special Topics in Sport Management
–Su
This course will be a means of exposing students to current
issues and trends in the sport industry.
SMGT-4100
3 hours
Sponsorship and Promotion in the Sport Industry
–Fa
This course builds upon basic principles of marketing by
applying promotional and sponsorship activities to the sport and
fitness industry. Areas of application include professional sport,
intercollegiate sport, olympic sport, interscholastic sport, fitness
clubs and resorts..
Prerequisite: Senior status or permission of the
instructor.
(Fee: $65)
SMGT-4200 Financing Sport Operations
–Fa
3 hours
This course provides the student with an overview of the
financial aspects of the sport industry.
SMGT-4850
1–3 hours
Independent Study in Sport Management
–Fa, Sp
Independent study in the area of sport management by
students pursuing the sport management major.
Departmental
approval is required.
SMGT-4910 Athletic Administration Practicum
–Fa, Sp
1 hour
This practicum provides the sport management major the
opportunity to assist a local athletic administrator with their
responsibilities for a required minimum of 30 hours total.
Prerequisites: SMGT-3200 Facility Design and Management;
SMGT-3300 Event Planning and Production.
SMGT-4990
9–12 hours
Internship in Sport Management
–Fa, Sp
This is an actual work experience in a sport management
setting for a minimum of 40 hours per week for a minimum of
twelve weeks. Capstone course for sport management major.
Departmental approval is required.
Credit/no credit. (Fee: $35)
Department of Communication
Course Descriptions
Broadcasting and Digital Media (BRDM)
BRDM-1110 Introduction to Broadcasting
and Digital Media
–Fa
3 hours
A survey of electronic media, including history and
development, types, audience research, regulations, and
globalization.
BRDM-1120 Audio Technical Training
–Fa, Sp
3 hours
Students receive instruction and training in the operation of
software and hardware used in audio media. The course focuses
on gaining knowledge and experience with Pro Tools software
and audio hardware including microphones, control surfaces and
interfaces, signal processors, audio monitors, etc. Students in the
course will use these tools to produce several audio projects. (Fee:
$45)
2016–17 Undergraduate Academic Catalog
Page
217
Course Descriptions
MRKT-4610 – BRDM-1120
COMMUNICATION