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BRDM-4410 Media Marketing and Promotions
–Fa
3 hours
This course will explore issues involved in managing a firm’s
promotional operations, including advertising, sales promotion,
personal selling, public relations, institutional promotion, and
publicity. Promotional strategy, objective setting, communication
models and listener/viewer response, competitive positioning,
legal issues, media strategy, planning and design, and
measurement of promotion effectiveness are also studied.
Prerequisites: BRDM-1110 Introduction to Broadcasting and
Digital Media, and BRDM-3420 Broadcasting and Media
Management
BRDM-4650
3 hours
Designing Solutions for New Audiences
–Sp
Because of the ongoing changes in the communication system,
media companies and businesses are in constant reinvention
of the ways in which they meet the needs of their audiences by
innovations in programming, products and services. In this course
students will be presented with a current problem in the use of
new and emerging media to connect a client with its audience.
Teams will then design a solution to meet the needs of both client
and audience. Crosslisted with JOUR.
Prerequisite: BRDM/JOUR-
3650 Networked Audience.
BRDM-4700 Special Topics in Electronic Media
–Fa, Sp
3 hours
Available to advanced students who desire intense study in
special areas of electronic media.
Prerequisites: junior or senior
status as an broadcasting and digital media major; permission of
the faculty mentor.
BRDM-4710 Independent Study: Digital Media
1–3 hours
Taken to allow the student to study an area beyond what is
provided through regular course offerings. The student must make
a proposal of what is to be studied for the term when applying to
a faculty mentor. The student will then follow a schedule approved
by the faculty mentor for studying the topic and submitting
a report. Repeatable to a total of 6 credit hours in the field.
Prerequisite: approval of proposal by faculty mentor.
BRDM-4810 Senior Seminar
–Fa, Sp
1 hour
The course is designed to help the student transition from
the college to professional world. Students will interact with
professionals to network and to focus on developing résumés and
portfolios, interviewing skills, and an understanding of business
etiquette.
Prerequisite: senior status as broadcasting and digital
media major.
(Fee: $45)
BRDM-4920 Senior Project
3 hours
The student selects one of two options: 1) a paper reporting
on the student’s original research that investigated a topic in
electronic media or 2) a media production. A proposal detailing
the student’s plan for the senior project must be submitted and
approved by the faculty mentor prior to registration for the course.
Capstone course.
Prerequisites: BRDM-3111 Survey Research
for Electronic Media; GPA of 3.0 in major courses; senior status;
permission of BRDM faculty.
(Fee: $35)
BRDM-4930 Electronic Media Internship
3–12 hours
Students are placed with media companies to gain experience
in actual career situations. The work must be done under the
supervision of an employee of the company approved by the
faculty mentor. Students should discuss this option with their
advisors at least one semester prior to the internship. Internship
agreements must be signed by the student, job supervisor, and
faculty mentor prior to registration for the experience. Internships
depend upon availability and approval by the electronic media
faculty. Capstone course.
Prerequisites: GPA of 3.0 in major
courses; senior status; approval by the electronic media faculty.
Communication Studies (COM)
COM-1100 Fundamentals of Speech
–Fa, Sp
3 hours
Public speaking and strong verbal communication skills are
critical components of many careers. Students learn to inform
others about ideas, advocate for a position, work in groups
and teams, listen and critique messages, and practice conflict
resolution. These skills are imperative to prepare students for an
increasingly diverse workforce.
COM-1120 Honors Speech
–Fa
3 hours
Exposes students to and prepares them for competition in
the three general areas of intercollegiate forensic competition:
oral interpretation (prose, poetry, dramatic-duo), public speaking
(persuasion, informative, communication analysis), and limited
preparation events (impromptu and extemporaneous speaking).
Prerequisites: Audition; permission of instructor.
COM-1150 Communication Seminar
–Fa, Sp
1 hour
A foundational seminar to provide students with a background
in the discipline of communication and an orientation to the
professional standards of the discipline.
COM-1230 Voice for the Performer
–Fa
3 hours
See course description for THTR-1230 Voice for the Performer.
COM-2000 Persuasive Theory
–Fa
3 hours
Methods of applying contemporary communication theories on
attitudes, involvement, and change are studied along with classical
positions on the principles and methods of attitude change and
advocacy.
COM-2050 Communication Theory
–Fa, Sp
3 hours
Introduction and critical assessment of communication theories
that underlie interpersonal, group, organization, public, mass
media, and cultural studies.
COM-2140 Intercultural Communication
–Fa, Sp
3 hours
Provides the foundations of the way communication functions
in intercultural settings with a focus on the way culture affects
communication. Students learn to identify cultural differences,
understand adaptation processes and learn communication
effectiveness in cross-cultural contexts.
COM-2200
3 hours
Communication in Applied Contexts
–Fa, Sp
Provides students with an opportunity to develop their speaking
skills beyond Fundamentals of Speech, emphasizing the use of
technology, professional use of public address, and preparation for
upper-level applied and speaking courses.
Prerequisite: COM-1100
Fundamentals of Speech or COM-1120 Honors Speech.
COM-2220 Quantitative Research
–Fa
3 hours
Students select samples, write surveys, conduct interviews, and
administer experiments to discover how communication works in
both personal and professional settings. Learning formal methods
of inquiry encourages critical thinking, problem solving, good
writing, and personal effectiveness. Quantitative research trains
students to seek explanations, find answers, and test solutions.
COM-2225 Qualitative Research
–Sp
3 hours
Students conduct interviews, observe interactions, and
analyze documents and discourse to understand the cultural
and organizational contexts in which they are a part. Qualitative
research produces knowledge that promotes effective
communication with unique people in particular situations.
COM-2300 Voices of Diversity
–Fa, Sp
3 hours
Examination and critical analysis of the significant contributions
and issues related to women, people of color, cultural minority
groups, and the differently abled in the development of American
cultural history. Cultural, social, and artistic contributions are
examined and discussed. Field trips and guest performers/
speakers will be incorporated.
Page
220
2016–17 Undergraduate Academic Catalog
Course Descriptions
BRDM-4410 – COM-2300
COMMUNICATION