The Creswell sisters are preparing for the
annual Heritage Alumnae Educators luncheon
to be held on Tuesday, July 6, 1993 in the
Alford Annex on Cedarville's campus. Rachel
Creswell Funderberg '38, Mary Creswell
Grube '37, and Junia Creswell Laughman '41,
have scheduled a quilting demonstration, a
delicious luncheon,and special music. See
you on July 6!
Gary Coiro'85, assistant pastor of Grace Baptist Church
in Westerville, Ohio, presented an all-day seminar on
Foundations for a Successful Marriage for engaged and
pre-engaged-students(on April 24th). Topics included
biblical basics for building intimacy, understanding
marriage roles, and developing communication. Gary will
also do follow up sessions on May6and May 20. Gary
has a master's degree in counseling from Liberty
University and is working on a second master's.
Heritage
Corner
Cedar Day Commemorates
Heritage Of Cedarville
College
Cedar Day 1993 saw the return of 17 Heritage
Alumni to campus for a delightful luncheon and
afternoon matinee of the Shakespearean play,The
Comedy ofErrors.The Alumni counciljoined the
luncheon in the President's Dining Room and
enjoyed the company and the many stories of
Cedarville's campus in earlier days.
Gerson Moreno,one of this year's three 'John W.
Bickett Scholarship recipients, was also present to
give his testimony and his gratitude to the many
Heritage alumni who support such a worthy cause.
Gerson is ajunior Bible major.Each recipient
receives a plaque and a scholarship of$1500 to be
used for tuition at Cedarville College.
Heritage Alumni also watched a video tape of
Dr. Donald Kyle'28 as he reflected on God's
goodness to Cedarville College for the 65 years he
has been associated with the College. During a
chapel service in which he addressed the students,
Dr. Kyle compared the grounds on which
Cedarville College stands to a sheep pasture
nurturing godly young people.
Harper Bickett '24, Dr. Donald Kyle '28, and Joseph
Waddle'39 greet each other at the Cedar Day Luncheon.
Local Heritage Alumni gather for a picture with Bickett
scholarship recipient Gerson Moreno and wife Ellen
(center back).
Summer Trips Planned For Heritage Alumni
Mark your calendars now for these activities you won't want to miss,and watch your
mail for further details!
July6
July 21
August 16
September 16
Heritage Alumnae Educators Luncheon,Alford Annex, 11:30 a.m.
Indiana&Ohio Railway/Golden Lamb Luncheon Tour
leave Chapel parking lot at 10:30 a.m.
Cincinnati Reds ballgame and dinner
leave Chapel parking lot at4 p.m.Game begins at 7:35 p.m.
Brown County Indiana Day Trip
leave Chapel parking lot at 8:00 a.m.
For more information on any activities contact the Alumni Office at 1-800-837-2566.
Dr. Frank A.Jurkat
A Beloved Professor
Remembered
To many of her alumni,Cedarville College is
Dr.Frank Albert Jurkat,and Dr. Jurkat is Cedarville
College. Fulfilling roles from librarian and
professor ofGerman and History for the college in
1895 to instructor oflanguages in 1954,Dr. Jurkat
dedicated 60 years of his life to teaching classical
and modern languages at Cedarville College.
Dr. Jurkat received undergraduate degrees from
Franklin College and Wittenberg College. He also
earned a doctorate in language and literature from
The Ohio State University and was granted a doctor
of divinity degree from Cedarville College. The
1951 Cedrus records Dr.Jurkat as a man of
prodigious learning.
Cedrus also states that"an hour ofone of his
classes is a delight to those who share it. when not
only mind and spirit are fed with wit and wisdom.
but the flesh,too,is sustained by the cookies and
candy that he carries up the campus path in his
market basket along with books." Dr. Jurkat had a
genuine and unfailing kindness at the wellspring of
his being.He also had a memory which forgot no
one and a mischievous sense of humor which kept
the students guessing.
We salute Dr.Jurkat for the heritage he left to
Cedarville College.
AlumniReturn To Classroom
xciting things are happening in the broadcasting
major at Cedarville College and a number of
alumni are responsible.Seven graduates visited
the classroom this spring to share information and
insights with students in the Broadcast
Advertising and Sales course. Assistant Professor of
Broadcasting Jim Leightenheimer'80taught the course.
Lectures to orient the students toward a particular topic were
followed by alumni presentations and question and answer
sessions on the same topic. Topics included "The Account
Executive as Consultant,""Organizing the Sales Effort,"
"Competitive Media,""Handling Objections,""Promotions,"
and "Co-op Advertising."
The first session included a role-play between Mike Reed,
'85,general sales manager for WRFD-AM in Columbus,Ohio
and Brian Bush,'90,of McKay Bush Media in Columbus,
demonstrating what is involved in being a successful broadcast
account executive. Alumni participating in other sessions were
Mike Davis'89 ofWQFL Rockford,Illinois; Mark Herbst'86
WHKO/WHIO Dayton,Ohio;Dan Poole'80 WCM,Detroit,
Michigan;and Matt Daugherty'92 and Al Tucker'85 ofWRFD
in Columbus,Ohio.
A very important part of the class is the final assignment,
which is the development of a proposal for a prospective client.
After an initial consultive interview with the client and a meeting
with Professor Leightenheimer,the students returned to the
classroom for a role-play presentation with an alumnus. A
number ofthe students were then able to present to the actual
client and make the sale.
Leightenheimer spent one quarter developing the course. His
research included reading many books and sales training
materials and visiting stations in Columbus,Ohio and Detroit,
Michigan for some first hand experience in the field. According
to Leightenheimer,"The time spent with aformer classmate and
one ofour graduates was invaluable in learning about the field of
advertising and sales. Their input was extremely helpful in
designing what I feel is an especially realistic and practical
course for our students."
Students have received the course enthusiastically. As one
student put it,"I really appreciate seeing how the theory we've
studied really works.It's exciting!"
Mike Reed'84,general
sales manager with
WRFD in Columbus,
Ohio.
Matt Daugherty'92 addresses
the tactics to use in selling
co-op advertising.
Dan Poole'80 talks with
students on organizing
marketing calls.
11SUMMER'93
