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Marketing
The
marketing major
falls under the Bachelor of Arts degree
and prepares students for career opportunities in advertising,
marketing management, marketing research, and sales with
retailers, manufacturers, financial institutions, and nonprofit
organizations.
Course requirements involve 63 semester hours including:
ACCT-2110 Principles of Accounting I............................................3 ACCT-2120 Principles of Accounting II...........................................3 BUS-1000 The Business Profession. .............................................2 BUS-2150 Statistics for Business...................................................3 BUS-2180 Business Law. ..............................................................3 BUS-3000 The Business Experience.............................................1 BUS-3910 International Business..................................................3 BUS-4420 Business Ethics and Social Responsibility...................2 ECON-2330 Microeconomics. .......................................................3 ECON-2340 Macroeconomics.......................................................3 FIN-3710 Principles of Finance......................................................3 ITM-1500 Information Technology for Business.............................2 ITM-1510 Software Tools for Business...........................................2 MGMT-3500 Principles of Organization and Management.............3 *MGMT-4510 Strategic Management.............................................3 MRKT-3600 Principles of Marketing...............................................3 MRKT-3630 Marketing Research ..................................................3 MRKT-3650 Consumer Behavior. ..................................................3 MRKT-4610 Marketing Strategy ....................................................3Marketing electives selected from the following: .........................12
BUS-3514 Entrepreneurial Ventures in E-commerce............. 3 MRKT-3610 Sales/Sales Management Systems................... 3 MRKT-3660 Integrated Marketing Communications.............. 3 MRKT-3670 Business to Business Marketing........................ 3 MRKT-3680 Nonprofit Marketing........................................... 3 MRKT-3690 Services Marketing............................................ 3 MRKT-4620 International Marketing...................................... 3*Capstone Course
Required Cognate........................................................................3
GMTH-1020 College Algebra.................................................... 3(Satisfies quantitative requirement for general education core.)
Marketing Major Curriculum Summary
Proficiency Requirements. .........................................................0–5
General Education Requirements..........................................48–56
Marketing Major Requirements....................................................63
Required Cognate..........................................................................3
Electives................................................................................... 6–14
Total (minimum, not including proficiency)........................... 128
A complete description of the general education requirements is found on page 24.
Suggested Four-Year Curriculum for a
Major in Marketing
First year:
BTGE-1720 Spiritual Formation.........................................................3 BUS-1000 The Business Profession..................................................2 COM-1100 Fundamentals of Speech.................................................3 ENG-1400 Composition.....................................................................3 GMTH-1020 College Algebra.............................................................3 GSS-1100 Politics and American Culture...........................................3 HUM-1400 Introduction to the Humanities.........................................3 ITM-1500 Information Technology for Business.................................2 ITM-1510 Software Tools for Business...............................................2 Biological Science Elective.............................................................3.5Physical Science Elective...............................................................3.5
Total................................................................................................. 31
Second year:
ACCT-2110 Principles of Accounting I................................................3
ACCT-2120 Principles of Accounting II...............................................3 BTGE-2730 Old Testament Literature................................................3 BTGE-2740 New Testament Literature...............................................3 BUS-2150 Statistics for Business.......................................................3 BUS-2180 Business Law...................................................................3 ECON-2330 Microeconomics. ...........................................................3 ECON-2340 Macroeconomics...........................................................3 PEF-1990 Physical Activity and the Christian Life..............................2 History Elective..................................................................................3LIT-2XXX Literature Elective..............................................................3
Total................................................................................................. 32
Third year:
BTGE-3755 Theology I......................................................................3 BTGE-3765 Theology II. ....................................................................3 BUS-3000 The Business Experience.................................................1 BUS-3910 International Business......................................................3 FIN-3710 Principles of Finance..........................................................3 MGMT-3500 Principles of Management.............................................3 MRKT-3600 Principles of Marketing...................................................3 MRKT-3630 Marketing Research.......................................................3 MRKT-3650 Consumer Behavior.......................................................3Marketing Electives............................................................................6
Social Science Elective......................................................................3
Total................................................................................................. 34
Fourth year:
BUS-4420 Business Ethics and Social Responsibility.......................2 MGMT-4510 Strategic Management..................................................3 MRKT-4610 Marketing Strategy.........................................................3Marketing Electives............................................................................6
Humanities Elective. ..........................................................................3
Electives........................................................................................... 14
Total................................................................................................. 31
Page
66
2015–16 Undergraduate Academic Catalog
School of Business Administration
Marketing